What is the importance of registering a trademark?

For the consumer, the brand is what distinguishes one product from another, regardless if it is closely related or even if the products offered are of the same type.  This creates brand loyalty which is a valuable asset reflected in the financial statements of a business under the category “goodwill” or “intangibles”. That brand is what will ultimately generate in the public that awareness of quality of the product or service that is being offered.  It will make a different impression from the rest of the products of the competition. Therefore, the registration of the trademark and its corresponding logo is an...